Research into the impact of gambling advertising has revealed some startling facts about Sports gambling ads and their accessibility to be viewed by children as young as 8 - who as a result can easily identify between the different bookmakers and online sports betting agencies.
We Want Kids to Enjoy Sports - But Not Like THIS
Children are being bombarded with sports betting ads to such an extent that most of them can easily identify gambling brands, renewing calls for advertising to be scaled back during AFL matches and other major events.
With cashed-up bookmakers pumping millions of dollars into advertising and corporate sponsorship in the hope of securing a bigger foothold in the sports betting market, new research has revealed the impact this is having on teenagers and children as young as eight.
A Deakin University study released on Friday found three quarters of children can now recall at least one sports betting brand without any prompting, while more than one quarter of children can identify four or more.
Sportsbet, Bet365 and TAB were among the most familiar agencies among children; gambling ads involving celebrities had the most influence; and betting brands were now more recognisable than alcohol brands that have been around longer.
You can learn more about the best betting sites and the online bookmakers to be wary of by visiting our online sports betting review site - Follow THIS LINK HERE
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